This looks like a fantastic ride. I’m not supposed to miss cx season in Jan though Dan. Stop. Please.
Barton Creek is more of an MTB single track trail but I pushed it ‘cause it’s F.U.N. and fantastic and it’s 5 minutes from home. #dope
And well my timing’s always been a bit off…especially since we moved to Austin just before the holidays…so of course I reassembled Jake at the end of the traditional CX season…but at least the last session of the Austin #CX Dirt Derby got pushed back until this Tuesday night. Think I’ll go check it out and get dusted and humbled for the next month or so…
OK. So “curation” has finally become the ad/social media agency “it” buzzword/”must have.” Social media content curation is all about: sharing, value, relevancy, and interaction/engagement. I imagine most brand, SM, and ad agency types are/haven been selling this to their CMO & VP clients like crazy.
My issue is that it all too often, EVERYONE fails to ask a few simple questions: How will it move my business forward? Is this the best, most effective way to blow through our goals? Is this the best use of marketing resources (staff, $$$, effort)? Why?
Or is this just the new, hot check box for my marketing mix…just like podcasts, microsites, rich media banners, blogs, facebook, twitter feeds, tumblr, etc., etc.