Brooks in Beta: The reports of the death of blogs have been greatly exaggerated
“When I first read Nick Denton’s apologetic for moving away from the blog format for his Gawker empire, I thought I’d misread the whole thing… …Denton is a smart fellow, but I think he’s made a decision that will ultimately cost him, for in turning his whole online…
A really smart analysis of the criticism surrounding Nick Denton’s redesign of the Gawker Network. Digital is all about testing, evolution, change and risk. You either do it or you die. And if it doesn’t work, you start over with testing. This is still foreign to most traditional media business. RISK IS GOOD. CHANGE IS GOOD. OPTIMIZATION IS GOOD.