It’s no secret that I seriously slammed Flipboard when it launched in July. Rightfully so. The launch deployment was beyond weak and their ongoing response was amateurish - watch a video to see how cool our product is; submit your email and we’ll let you know when you can use it? I never received my email by the way.
That said, I’m not a hater. I decided to let them get their act together and take a second look at Flipboard two months post launch and after a recent software update.
Flipboard is beautiful and fatally flawed.
Hubba Hubba - First and foremost, Flipboard is stunningly gorgeous iPad app. Photos are amazing on Flipboard and if shot professionally, Drop. Dead. Beautiful. If not, they look like your usual crap camera phone pix on a nice display. The GUI is dead simple/intuitive. The recent upgrade allows you to add more custom lists which is an improvement over just the few originally available. I hope that they eventually allow users to move lists icons based on personal preference. It’s quick and simple to retweet on Twitter or post/like on Facebook. I like being able to read a paragraph from tweeted web pages and then quickly go to website. The scraping is slick although we’ll see how long they are “allowed” to do this as The Content Wars continue to heat up.