Dan Manco's tumblr about cycling, coffee, kids, life, digital, work, art, etc., annnnd cycling.
Yeah - I know Gary can be a bit much sometimes but he’s spot on if a little late to the party on social media people power…by about 6 months…or several years - e.g. last year’s #ArabSpring & #Occupy movement, Time Magazine’s “Person of the Year” this year and in 2006.
The power is ours. Use it wisely.
Where Gary is spot on is when he mentioned to ALSO PRAISE brands and companies when they treat you right, go the extra mile, etc. Slam them when they are suck but praise them when they rock.
A minor quibble on “followers” - it’s not how many followers you have but how influential they are. More is good, but more influential and engaged followers are more powerful than mass.
2012 will be the year consumers “a scale” begin to air their dirty laundry on the social web and the impact will be substantial if it happens to a brand more than 5,10 or 100 times. This video shows you the blue print