Start-up Product Launches @FlipBoard - Whoopsies!
So I’m up in the middle of the night and very smart, good guy Robert Scoble @scobleizer announces his new new fave thing @FlipBoard. He’s been pimpin’ it (whatever it was) for awhile on Twitter as a “killer app”. Robert says he has no financial interest in the company - he just likes it. Cool. And is willing to stake his reputation on it “[ABSOLUTELY. I don’t say this often.]”
So I’m UP @ 2:30 N da AM & I figure OK - I’ll give it a try. Why not? I’m always up to see the newest revolutionary #SocialMedia thingy. It’s definitely better than watching some crap movie or an infomercial.
I download it on my iPad (red flag #1). Click on it & get a stunningly beautiful picture of some landscape somewhere (red flag #2).
Then I try to enter my Twitter info so I can be dazzled by @FlipBoard’s social media newspaper/magazine thingy. No go. I get the were overwhelmed message…at 2:40 am NYC time.
So i do the Facebook thingy. Even worse…I get a code error message.
OK - imma all for lean start-ups & agile development & scrums & constant deployment, alpha, beta, blah blah. But I gotta say: What. The. Fuck.
It’s your big moment @Flipboard…and ya lay a turd. OK it’s the middle of the night and only the @scobelizer fan-boys & insomniacs are up. Ya got 6-7 hours to sort da shit out. AND I sincerely hope you do. But come on. It’s 2010. WTF.
Look I’ve been there. In 2000, I was part of a start-up team that had the utter joy of holding our dicks in our hands in front of our board/investors because our DBs crashed in the middle of night. And funding got cut immediately…rightfully so.
I’ve also walked into situations where existing teams have spent millions on sites & apps that clearly are not ready for prime-time. Then they weren’t and had to be re-built from scratch. Lotsa blood on the floor.
I hope and pray this isn’t you @flipboard. It’s ugly and painful.
I just gotta say WTF. Ya got good guy @Scobleizer on your side. He just twittered, “When it works…” That’s death. The clock is ticking. No pressure. ;)
Ya got do better. It’s 2010 yo!



